And Backlinko’s free keyword research tool is an excellent place to start. Before you can find the right keywords to target, you need to understand who is searching for them. And what they are looking to learn/gain from the content they find (also known as the search intent). And in this checklist we’ll show you how to quickly find relevant keywords that your potential customers search for. Almost 60% of all website traffic comes from mobile devices, which is why Google considers mobile-friendliness one of its most important ranking factors.
Either way, glossaries are an AWESOME way to find new keyword ideas. And if your site publishes better content than your competitors, there’s a really good chance these peeps will link to you too. You’ll see everyone that links to those sites… but doesn’t link to you. But when you look at who links to MULTIPLE competitors, it takes a lot of the guesswork out of the equation.
With mobile-first indexing, Google predominantly uses the mobile version of the content for indexing and ranking, making mobile responsiveness critical for SEO. That means consumers may be discovering your site through your images. In order for them to do this, though, you have to add alt-text to your images. Featured snippets are excerpts from web pages that Google displays at the top of its search results, often called ‘position zero,’ to answer user queries directly. These snippets can be directly clickable to the relevant section on the source page and are instrumental in increasing click-through rates and enhancing brand authority.
Important Image SEO Tips You Need To Know
They’re displayed at the top of organic search results and come in several formats, such as paragraphs, lists, and tables. In this section, I’ll cover the most common advanced on-page SEO factors we run against. However, instead of providing tips on optimizing them, I’ll share a few resources from our Portent blog. External links are the links from other websites you may link to within your content. Using external links may help establish the credibility of your content, which, if you recall from earlier, is important for E-E-A-T. Each member of our 50-person editorial team has been hand-selected to make sure we’re capable of producing content in any niche or vertical.
Mobile Friendliness & Optimization
Whether you want to order specific on-page SEO services or create a comprehensive strategy, we have an SEO service for you. Here are some of our on-page SEO strategies to help businesses boost their search engine ranking. By implementing these on-page SEO tactics along with off-site SEO such as link-building and guest blogging, you will boost your rankings in the search engines significantly. Creating internal links helps Google find, index and understand all of the pages on your website. Additionally, the more links that a page or a blog post receives, the more Google will view it as something of “high value”. Examples of title tag modifiers are “best”, “review”, “free”, “ultimate” and “guide”.
You want to give every image on your site a descriptive filename and alt text. This is why you want to drop your keyword somewhere in the first 100 words or so. First, Shai created a bunch of brand new websites just for these experiments.
- Just remember to avoid using the same anchor text all throughout your content, this is the same as keyword stuffing and it could lead to Google penalizing your website.
- Plug-ins, theme updates, and other issues can impact UX and hurt your technical SEO efforts.
- If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start.
- Keep in mind that there are a lot of potential issues that can affect the bounce rate.
Wrap Your Keywords into Headings
WebFX’s on-page SEO services include thorough title and meta tag optimizations to help you create click-worthy links that are relevant (and helpful) to users. Along with search intent, backlinks are one of the most critical ranking factors. If you’re trying to boost the rankings of the page you’re optimizing, you’ll want to add internal links to it from other pages on your site. Titles and meta descriptions are some of the first things that search engines Googlebot and Bingbot look at to understand your page content.
If you’re new to SEO, you’ll likely see the largest gains through on-page enhancements made via edits, which is more indicative to search engines of how to crawl your site. Off-page SEO refers to SEO-related practices that do not occur on your website. The most common off-page strategy is building backlinks, whereby you try to generate links from other websites to yours. You can achieve this by pitching stories to journalists or contributing guest blog content for other brands. Every day, eager shoppers use search engines like Google to inform their purchase decisions. Showing up in their results at this point is critical—if you’re top-of-page, you’re also likely top of mind, and SEO Anomaly better positioned to make a sale.
Understanding On-Page and Off-Page SEO differences is crucial for ranking higher on search engines. While On-Page SEO optimizes your website for search engines, Off-Page SEO builds your site’s credibility through backlinks and external engagement. On-Page SEO (also known as On-Site SEO) refers to the practice of optimizing individual pages on a website to improve rankings and attract organic traffic.