What’s interesting is that clicking on those answer links doesn’t take you to a source page. There are also links within the AI answer that show where information was sourced for individual sentences. They provide a direct answer to the user’s query, combining multiple sources from around the web and using Google’s generative AI to summarise the sources into the answer. Or you can just download the free PDF checklist and get started straight away. We’ve spent a lot of time over the last few months studying AI overviews to see how they impact search and what they mean for SEO in 2025 (and beyond). While there are clearly some (big) negatives for publishers, there are also new opportunities to increase traffic and conversions for your website.
That means if you’re not number one on the page, you just missed out on potential traffic. The reason why other websites are ranking higher than you on Google might be because they are making a conscious effort to improve their SEO. If your keywords are generally stable and if your competition levels aren’t too high, then conducting monthly keyword tracking is recommended. So, if you don’t have much time or resources, try to at least check keyword ranking once a month. The first thing to do if you experience a sudden drop in keyword rankings would be to audit your site. This will highlight any issues your site is experiencing, whether it be backlink issues, technical issues, or any other on-page or off-page problems.
Identify emerging and existing trends
They’re an easy way to let your audience know of recent news, offers, deals, products, or simply a recent blog you’ve published. Any time you put out new content, add a new offer/deal, or roll out a new product, you should add a post about it. Google Business Profiles increase your chances of appearing in local search results (so-called Google Local Pack), a coveted spot at the top of SERPs. Website level factors include a sitemap, security, and page speed.
Optimizing Your Google Business Profile
- Since Google first launched, SEO professionals have been using links to manipulate rankings.
- This includes monitoring the keywords that they rank for, and re-engineering your own content to challenge them.
- By understanding and optimizing these factors, businesses can improve their local search ranking, leading to increased online exposure.
- If you’re using authority websites for hyperlinks, you shouldn’t have to worry about the links breaking.
- But ensure the phrase showed at least once, all together as a “bonded” keyphrase.
The higher your website shows up in search rankings, the better chance you have to grab attention and bring potential and existing customers to your business. In other words, SEO is generally about giving your website a boost in search engines. And Google SEO SEO Anomaly is focused on doing that in Google search results. Search engine optimization (SEO) is all about improving your website’s visibility and getting it to rank higher on search engine results pages. And this text content helped search engines understand what my infographic was all about.
Our tool analyzes your texts and shows you which search terms would bring up the corresponding page on Google. Video is getting increasingly important; it directly affects the user’s engaging aspect and rankings. Embedding videos on your site helps users stay on the web page longer and gives a positive hint to Google that your content is quite valuable. But don’t forget to optimize the videos, too, like you do with embeddings, including titles, descriptions, and tags put into action. From the dominance of YouTube (owned by Google), which fetches video results in search results to some extent, optimizing your videos for YouTube will also drive traffic to your site. Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm.
It’s not impossible, but getting links that can make a difference will require much effort. As a rule of thumb, the pages you want to rank higher on Google should have the greatest number of internal links. Use Xenu or an SEO audit tool to find and fix broken links (internal, external, or incoming).
Link Spam Updates
Even the most high-quality, relevant content may not appear first forever. This is because Google considers freshness when ranking content in search results. Google defines quality content as material that’s both helpful and reliable. The search engine also cautions content marketers and SEO experts to publish content for readers, not for the algorithm. As SEO has evolved, so have the ideas and practices (and at times, misconceptions) related to it. What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines (and the internet) have developed over time.
And maybe, down the road, you’ll decide to purchase some paid ads to highlight a specific product or service. I had not yet read such a great information about how to optimize the photo. I found image submission is the best platform for generating traffic. I found image submission to be the best platform for generating traffic. I suggest you bookmark Google’s image optimization guide for more technical how-tos.