And to do that, you want to go after keywords that get a decent amount of searches every month. When I first got started with keyword research, I pretty much ignored the cost per click (CPC). For example, if your website is brand new, it doesn’t make sense to try to rank for super competitive keywords with a KD of 90+.
Check that your site is mobile friendly
Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their SERPs. We suggest thinking of a number of topics that are related to your brand and using these as driving forces in your keyword research and content creation. In recent years, Google has gotten better at understanding that beyond the specific words that pages can be optimized for, there are overarching topics that pages can provide an answer for. Instead of searching for just one keyword upon which to base your SEO strategy, consider the general group of keywords that your page could rank for based on BHS Links the given topic. You can still choose a top keyword to use in your page title or URL, but think about your pages as providing complete answers to the topic, rather than focusing solely on that one keyword.
Having a website set up for SEO success will help Google crawl and index your pages. But submitting your site to Google can speed up this process further. That’s because this helps Google find your website even if it has no backlinks.
SEO Tutorial For Beginners: A Step-By-Step Guide
Putting your focus keyword in the title tag (and, to a lesser extent, in the meta description) is very important. However, if you look at the search results, you’ll notice that all the pages ranking for “best squat rack” are reviews and buying guides, not product pages. In other words, Google considers it a commercial, not a transactional keyword. Many keyword research guides recommend focusing on the so-called long-tail keywords – keywords that are more specific and usually consist of more words. Your goal is to find relevant keywords with high search volumes and low keyword difficulty – an ideal combination of the three most important factors of keyword research.
When it comes to LSI keywords, you should:
- If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
- First, focus on content formats that tend to do best in terms of backlinks.
- So, if you haven’t yet created a Google Business Profile for your business, sign up for one.
- There are a lot of factors that go into ranking – relevancy being a critical aspect.
- If you don’t have the Google Search Console setup, you’re flying blind with your SEO.
The algorithms that search engines used were way less advanced and relied on ranking factors like keyword density to determine the relevance of a page. The ‘trick’ back then was making sure the keyword was being used enough times throughout your page and in your meta tags. SEO best practices are a set of tasks that aim to improve a website’s search engine ranking.